Document Type

Article

Publication Date

1-2015

Journal Title or Book Title

Journal of Higher Education Theory and Practice

Volume

15

Issue

1

Version

Publisher's PDF

Publisher's Statement

This does not restrict your right or academic freedom to contribute to the wider distribution and readership of your work. This includes the right to: Deposit an electronic copy of your own final version of your article, pre- or post-print, on your own or institutional website. The electronic copy cannot be deposited at the stage of acceptance by the Editor.

Abstract

This article focuses on the use of the Academic Motivation Scale in measuring motivation levels in undergraduate business students. The article poses the question whether this scale, which works in tandem with Self Determination Theory is an adequate motivation scale in the measure of student motivation. Other measurement scales are explored which do not have a corresponding motivation theory in order to highlight the complexity of this area of research. 232 undergraduate business students are administered the Academic Motivation Scale and results indicate that these students are severely lacking in subject motivation to such an extent that other options of measurement must be considered before research can validate the scale as being an appropriate measurement of business student motivation.

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