Flipped classroom with community-based experiential learning projects in a Capstone marketing course
Publication Date
5-13-2025
Document Type
Contribution to Book
Abstract
This chapter reflects on a required capstone consulting course for students pursuing a B.S. degree in the School of Business at a small Catholic university in New York. The course uses the flipped classroom with experiential learning projects to address nonprofit organizations’ predominantly marketing-related challenges. Hence, it also involves community engagement. The crux of the chapter focuses on experiential learning in teams, the iterative course requirements, and the role(s) of the professor. The chapter also includes examples, assignments, and resources contributing to a valuable experience for all involved. The professor's critical preparation before the semester begins is discussed, along with what is expected of the students and clients inside and outside class. Finally, the chapter illustrates the practical benefits of the mixed-method approach and the value of student and client feedback.
DOI
https://doi.org/10.4337/9781035321629
Page Range
225-239
Book Title
Flipping the Classroom with Experiential and Community-Engaged Learning in Business: High-Impact Teaching Practices in Business Education, Volume 2
Book Publisher
Edward Elgar Publishing Ltd.
Book Editor(s)
Mehtap Aldogan Eklund, Kenneth W. Graham
Book ISBN
Print: 9781035321612, Electronic: 9781035321629
Recommended Citation
Iucolano, Donna Ph.D., "Flipped classroom with community-based experiential learning projects in a Capstone marketing course" (2025). Business: Faculty Publications. 5.
https://digitalcommons.molloy.edu/bus_facpub/5
Document Version
Publisher's PDF
Publisher's Statement
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher.
