Presentation Date
4-2019
Document Type
Proceeding (Published)
Abstract
There are many individuals with developmental disabilities who have the capability to make every day purchases and who frequent particular brands. Scholarly research that focuses on how this deserving population associates with particular brands in relation to innovative product design could yield beneficial results.
This paper will investigate how individuals with developmental disabilities associate with particular brands utilizing the Brand Personality scale (Aaker 1997) and its influence on innovative product design in the following three forms: aesthetics, features, and ergonomics (Moon, Park, & Kim, 2015).
It is also posited that many purchase situations among individuals with developmental disabilities can be moderated by government funding and professional staff, while mediated by caregiver coping abilities. These factors will also be investigated regarding their impact on the brand personality and innovative product design relationship.
Conference Title
Northeast Decision Sciences Institute 2019 Annual Conference
Sponsorship or Institution
Molloy College
Location
Philadelphia, Pennsylvania
Recommended Citation
DiStefano, Dawn DPS, "Brand Personality and Innovative Product Design Advocating for a Deserving Population" (2019). Business: Faculty Presentations. 29.
https://digitalcommons.molloy.edu/bus_facpre/29
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