Document Type

Conference Proceeding

Publication Date

11-12-2020

Journal Title or Book Title

Northeast Business and Economics Association (NBEA) 2020

Version

Publisher's PDF

Publisher's Statement

PUBLISHED BY THE NORTHEAST BUSINESS & ECONOMICS ASSOCIATION © 2020 The Northeast Business & Economics Association reserves the right to publish the Proceedings in both print and electronic formats. The individual authors retain the copyright over their own articles.

Abstract

Students throughout their academic journeys become agents of change when they experience transformational learning. The students at Molloy College in conjunction with local non-profits have partnered to advance society with their field research. While the mission is fascinating for the assigned non-profit, what is truly amazing is how the capstone course shapes our students to become good citizens in our society. There are overarching rewards for all parties involved whether it be the students, faculty, members of the non-profit, and our community at large. Three consulting teams are created to address the most relatable charges to the assigned non-profit. However, what is truly happening behind the scenes is our students search for truth through their research while positively impacting this organization. If guided successfully, the three consulting teams actually build off of one another’s charges creating causational marketing plans that will assist the Board of this non-profit sustain incremental growth over time. These turnkey recommendations that are presented not only help to build the Foundation where future research could develop, but allows the students to become personally invested in this organization’s future. This promotes community and the building blocks of well-rounded young professionals upon graduation of their chosen degrees.

Related Pillar(s)

Study

Comments

The authors are graduate students with the exception of Dr. DiStefano who is faculty.

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