Document Type

Conference Proceeding

Publication Date

10-2018

Journal Title or Book Title

Northeast Business and Economics Association (NBEA) 2018

Version

Publisher's PDF

Publisher's Statement

PUBLISHED BY THE NORTHEAST BUSINESS & ECONOMICS ASSOCIATION © 2018 The Northeast Business & Economics Association reserves the right to publish the Proceedings in both print and electronic formats. The individual authors retain the copyright over their own articles.

Abstract

The MBA capstone program at Molloy College requires students to apply what was learned in the classroom to a real-world consulting project that assists a non-profit organization serving society. This capstone experience supports the mission of Molloy College that is rooted within the Dominican tradition and emphasizes the four pillars of study, spirituality, service, and community. This project exposes students to an industry outside of their typical experiences and encourages them to create real solutions that have a direct benefit on the local community. This paper summarizes the work of this MBA capstone group as they designed a comprehensive marketing/awareness plan and a nutritional education program for the Child Care Council of Nassau, Inc. (CCCN). The marketing plan presented in this paper includes extensive enhancements to CCCN’s social media program, “old school” print media, and community outreach partnership efforts. The nutritional program utilizes new partnerships and introduces the concept of utilizing an innovative mobile farmer’s market to bring nutritional awareness to children and families across Long Island.

Related Pillar(s)

Study

Comments

This is the work of faculty member Daniel Ball and graduate business students Dawn Armand and Fabian DiChristina.

Download

Included in

Business Commons

Share

COinS