Document Type

Conference Proceeding

Publication Date

10-2018

Journal Title or Book Title

Northeast Business and Economics Association (NBEA) 2018

Version

Publisher's PDF

Publisher's Statement

PUBLISHED BY THE NORTHEAST BUSINESS & ECONOMICS ASSOCIATION © 2018 The Northeast Business & Economics Association reserves the right to publish the Proceedings in both print and electronic formats. The individual authors retain the copyright over their own articles.

Abstract

The MBA program at Molloy College culminates with a capstone experience that provides prospective graduates with the opportunity to demonstrate learning through a project-based paradigm that aligns with the mission of the academic institution. Molloy College is an independent Catholic college rooted in the Dominican tradition and its mission includes the four pillars of study, spirituality, service, and community. This capstone course integrates these mission pillars by immersing the students in a real consulting problem that provides actionable solutions for a not-for-profit organization serving society. This paper summarizes the work completed by an MBA capstone consulting project to help the Council For Unity (CFU) increase its market expansion efforts so that its programs can be integrated into more communities across Long Island. This group integrated the knowledge and skills gained throughout the academic program and designed a new organizational structure, a comprehensive market entry model, and a digital marketing strategy to facilitate the CFU’s efforts at empowering youths and reducing gang activity across Long Island.

Related Pillar(s)

Study

Comments

This work is by faculty member Daniel Ball and graduate student Stephanie Mattarocci.

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