Document Type

Conference Proceeding

Publication Date

9-2017

Journal Title or Book Title

Northeast Business and Economics Association (NBEA) 2017

Version

Publisher's PDF

Publisher's Statement

PUBLISHED BY THE NORTHEAST BUSINESS & ECONOMICS ASSOCIATION © 2017 The Northeast Business & Economics Association reserves the right to publish the Proceedings in both print and electronic formats. The individual authors retain the copyright over their own articles.

Abstract

This research is focused on how having the proper focus on consumer brand personality can lead to new product success among persons with special needs (psn). This can positively influence consumer well-being thereby promoting positive consumer behavior among this particular consumer population. The result is a framework that guides the philosophy for this research.

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