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Book Chapter

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Publisher's Statement

Permission has been granted to include this book chapter in DigitalCommons@Molloy First published 2015 by Routledge. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.


First edition

The word media, the plural term for medium, covers a broad spectrum describing communications through television, film, radio, and print. Media require a viewer, a listener, a reader, or a spectator to carry any effect whatsoever. In our rapidly advancing hypermedia landscape of the present, where all traditional media have become singular on the screen-based Internet, the reader, viewer, and listener can participate as as well and truly use media as communication. Technology has inevitably transformed our traditional media into a multitude of interactive platforms, now read and listened to on mobile devices, tablets, e-readers, flat screens, and wearable devices. Whether it's media consumption, the form of the content, or the interaction with the media, the Internet changed the habits of citizens globally. We are now ever connected, ever participating, and consuming film, television, music, news, radio, and millions of native websites.

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