Journal Title or Book Title
Northeast Business and Economics Association (NBEA) 2019
PUBLISHED BY THE NORTHEAST BUSINESS & ECONOMICS ASSOCIATION © 2019 The Northeast Business & Economics Association reserves the right to publish the Proceedings in both print and electronic formats. The individual authors retain the copyright over their own articles.
The theme of this research emerges from a pedagogical philosophy that it is essential to learn the significance that business has upon society while working with a neighborhood non-profit. Undergraduate Business students from Molloy College pitch their business and marketing recommendations to a local non-profit supporting the mission of the College through transformative learning. Having students enter into the business world where profit is a healthy by-product, but acquiring the proper disposition in the process is critical toward today’s career development. The Capstone project helps develop tomorrow’s sought out ethical and social leaders. The learning activity leading to this learning outcome requires the undergraduate business students to experience this type of real-world project. The students are presented with an opportunity to study the most prevalent issues their assigned non-profit is facing and they are to collectively make a set of turnkey recommendations that will ultimately lead to social good.
Senatore, Marissa; Pfeifer, Alexandra; Kaur, Anna; Keller, Lauren; Zimmerman, Caroline; and DiStefano, Dawn, "The Art of Inclusion: Marketing Toward Social Good" (2019). Faculty Works: Business. 69.