Journal Title or Book Title
Northeast Business and Economics Association (NBEA) 2016
PUBLISHED BY THE NORTHEAST BUSINESS & ECONOMICS ASSOCIATION © 2016 The Northeast Business & Economics Association reserves the right to publish the Proceedings in both print and electronic formats. The individual authors retain the copyright over their own articles.
This research is part of a series of conference papers from graduate students at Molloy College in Rockville Centre, NY. The theme emerges from a pedagogical philosophy that an essential learning outcome of a graduate education is the significant influence that business has upon society. For example, developing a focus on job creation rather than solely profit-taking must be integrated into the disposition of emerging business leaders. The learning activity leading to the learning outcome is requiring the graduate business students to experience a real-world project. The students are presented with an opportunity to study a problem and to generate a set of solution-driven recommendations that will lead to social good
Mackenzie, Maureen L. Ph.D.; Cheng, Nina; Pollack, Bryan; and Holoder, Margaret, "Become a Companion: Social Media That Leads to Social Good" (2016). Faculty Works: Business. 21.