Journal Title or Book Title
2015 Conference Proceedings Northeast Business & Economics Association
PUBLISHED BY THE NORTHEAST BUSINESS & ECONOMICS ASSOCIATION © 2015 The Northeast Business & Economics Association reserves the right to publish the Proceedings in both print and electronic formats. The individual authors retain the copyright over their own articles.
Revenue management systems are used by airlines, hotels, and cruise lines to manipulate prices and availability of inventory in real-time, in order to increase profit. We discuss the reasons that the revenue management problem is more complex when applied to the car rental business. We then show how to simplify the model formulation and provide the human-computer interaction, organization, and procedures to make the problem tractable for the car rental business.
Gordon, Robert F. Ph.D., "Why It Is Difficult to Apply Revenue Management Techniques to the Car Rental Business and What Can Be Done About It" (2015). Faculty Works: Mathematics & Computer Studies. 1.