Document Type

Conference Presentation

Publication Date

2017

Journal Title or Book Title

Northeast Business and Economics Association (NBEA) 2017

Abstract

A presentation that accompanied the paper "The Branding of Fake News and its Economic Consequences: Trumpmania."

In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we pointed out that the Trump Presidential campaign was unlike any we have ever witnessed. Donald Trump is now the President of the United States of America. This paper examines some of the extra and unusual dimensions he brings to the office of the Presidency, the White House and the public consciousness.

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